blog management

Should I Hire Blog Management Service in 2019?

Running a blog is not for the faint-hearted. It involves a lot of hard work.

You’ll need to constantly post fresh content, make the required WordPress updates, respond to your audience, maintain the hosting account, moderate comments, and tons of other tasks.

And that doesn’t involve blog promotion and monetization, which is a lot of work as well.

Whether you have a full-time job or run a business, you’ll find it hard to manage a blog, and you may start thinking about a blog management service.

The Need for Blog Management Services

Managing a blog can be challenging, and as the blog grows bigger, managing it becomes more complicated. Thus, you should prepare for blogging eventualities that may arise.

Particularly, you want to establish whether you should let someone run your blog. That means, letting someone carry out roles, such as:

  • Writing and posting content
  • Updating plugins
  • Updating your WordPress theme
  • Making necessary updates to WordPress software
  • Moderating comments
  • Handling spam
  • Managing guest posts
  • Maintaining your hosting account
  • Sending out emails to your subscribers
  • Replying to emails
  • Responding to live chat

As you can see, this list consists of very essential tasks for your blog. While you may be tempted to handle all of them, you can only do so if the blog isn’t big enough and if you have the relevant skills as well as adequate time for these tasks.

Why Hire Blog Help?

There are various reasons to engage the services of a professional to help run your blog. They include:

1. Content Ideas

You may prefer to write blog posts yourself, as it helps you keep your writing voice and save money when you are starting up. However, you may not be an excellent writer compared to someone who has been crafting top-notch content in your niche for years.

Even if you can write your site’s posts, you may suffer a chronic writer’s block. And a writer’s block is terrible; it can keep you from posting content for weeks or even months.

Since you don’t want your search engine ranks and traffic to drop, you might want to hire blog help. That way, your blog’s content will be up to date even when you are unable to write for any reason.

2. Peace of Mind

A blog is just one of the vehicles your company uses to reach out to its customers and enhance brand exposure. That means, as a business owner, you probably have many other things to worry about, including your stuff, suppliers, overheads, meetings, and more.

Using blog management services gives you peace of mind so you can focus on the other aspects of the business that need your time and mind. By delegating blogging tasks, you become more effective at the other roles in your business.

3. Top Talent at an Affordable Cost

The beauty of outsourcing is that you can hire the best talent for half the price. Not all business owners are excellent at writing blog posts, building links, engaging with readers, or growing an email list.

These blogging tasks require a mix of skills and experience. Luckily, you can find people with these skills willing to work at an affordable rate. What is better than being able to get fantastic results without breaking the bank?

4. Results

Everyone wants to run a blog and make a six-figure from it, but those who’ve been in the industry will tell you that blogging success doesn’t happen overnight. It takes a lot of hard work, consistency, patience, and focus to start seeing results.

Experienced blogging service providers can use the right techniques and work hard until you start seeing growth in traffic, backlinks, leads, and even sales from the blog’s services or products.

Seeing great results is an indicator that such services are worth investing in. You just need to hire someone experienced in blog management.

5. Blog Security

Blogs are vulnerable to attacks from hackers and other cybercriminals. They can explore a minor weakness in your content management system to achieve their objectives. If cybercriminals get their way, they could easily access your customers’ private data and use it for their own selfish gains.

If your blog gets hacked, it can hurt your business in many ways. First, the site may become inaccessible, which means you’ll lose not only traffic but also sales. Second, your customers’ sensitive information could land in the wrong hands. Lastly, your audience may lose trust in your business, especially if they realize your website has been hacked. They can feel insecure and be unwilling to visit your site.

That’s how critical blog security is, but not all blog owners have the time to crank up the security of their WordPress blogs. That’s where blog management services come in. The service providers help to enhance your website’s security by:

  • Carrying out regular WordPress software updates
  • Updating the blog’s plugins, as not updating them may create a security loophole.
  • Backing up your WordPress files for easy recovery in case of a security breach.
  • Creating stronger passwords that can take hackers over six years to crack
  • Creating two-factor authentication, such as use of captcha when logging in to keep botnets at bay

That’s why you may want to hire blog help. But before taking that step, consider the following factors:

1. Your Relationship with Your Blog’s Audience

When you blog, you build trust and relationships with the audience. Your readers tend to know and like you. They always look forward to your next email or blog post. Some of them even want to comment on each of your posts and write about you on social media.

But that mostly happens with personal branding where your audience knows only knows you.

After branding yourself that way, you may wonder what will become of your blogging business if you decide to outsource it.

Well, it all depends on the size of your blog, the number of loyal readers and how established the blog is. If the blog is big enough and established, outsourcing it can be tough, as most of your readers will notice it and revolt. You might end up losing some of your readers.

It may take time, good planning, and calming rumbles from your fans until they come to terms with it.

Changes can be hard to take, but eventually, your fans will settle down. To manage new changes, you should post now and again and hire someone whose style resonates with the personality of your brand. Ensure that the person hired can provide the same level of entertainment and advice you’ve been providing.

2. The Blog Management Service Should Match Your Brand

It’s not enough to hire someone with a fair hand. Find a blogger that fits your brand, mission, and degree of knowledge like a glove. Besides, the blogger should effectively fit well with your business goals and generate results.

So, to find the right blog help service, ask the following questions first:

  • What’s your knowledge about this job?
  • What’s your writing and personality style?
  • How long have you been blogging?
  • Do you have results to prove your ability to manage a blog?
  • What’s your skill and experience level?
  • How can you help us achieve our business goals?

Keep in mind that when you outsource blogging, you are entrusting someone else with the reputation of your business. Other than just delegating blogging tasks, you’re giving someone consent to be your company’s ambassador.

This means the person should be able to enhance and maintain your credibility, engage with your audience, and generally free up your time thus, becoming an essential asset to your brand.

3. Service Variety

Now that you have decided your blog needs an expert’s hand, you should find out the range of services the company or individual provides.

Blog management entails several services from removing spam comments to updating the theme and plugins. You don’t want to hire many people from different companies to handle different roles, as that might end up being costly.

Finding a provider with a variety of services will not only be convenient, but will also save you money in the long-run. So, be sure to find out whether the blog outsourcing company offers a variety of services including:

  • Content writing
  • Social media management
  • Blog maintenance
  • Checking web analytics
  • Email marketing
  • PPC advertising

If you come across a service provider offering only one of these services, you should find someone better.

4. Compensation

Once you find a good fit to help run your blog, you might want to know about the compensation.

Outstanding bloggers aren’t free, but not all of them want money. Most will be comfortable with getting a link back to their blog while some need marketing exposure.

Other bloggers will request for republication rights or even a barter kind of arrangement.

Whichever the case, it’s possible to negotiate and reach an agreement. Whether it’s money or a different arrangement, they need some compensation for their efforts.

So, you should choose what you want to offer. Can you build the blogger’s credibility, drive traffic to their site, or help them improve their rankings in search engines?

You should have something reasonable to give them. Thus, you should know what to give in return for the blogger’s service.

Generally, what you receive depends on what you give.

5. The Type of Blog Management Company

There are about five different types of companies that offer blog management services. These are:

  • The automater: They provide the cheapest services. They are typically looking for quick money by spinning content, posting it, and ignoring blog analytics. Sadly, most businesses can still find these services valuable because they have abandoned their blogs like a deserted home.
  • The blogger: People in this category usually blog for a job or hobby, but lack specialty in the necessary techniques and tools. They know the basics of writing and SEO. They can create good content, but may not know how to promote it.
  • The blog manager: These ones know how to create content as well as promote it. They may not be the best in the industry, but they are pretty good. Blog managers know analytics, PPC ads, and even social media marketing, but aren’t so amazing at these areas.
  • The blog expert: These folks are blog managers who know what they are doing. They have different experts for writing content, promoting it, and handling analytics. They understand how to drive website traffic. They also know the details of measuring and reporting the results.
  • The communications specialist: These companies go past your blog. They also run ads, manage social media, help with live chat, email your subscribers and even run radio and TV ads for your business. They offer complete PR and advertising services, but are ridiculously expensive.

So, you can choose who to hire from this list. In your choice, be sure to balance between quality and affordability because while you want an expert to run your blog, you also want to get revenue from it.

Dome Writers are the blog experts ready to manage your blog. Hire them to manage your blog so you can have peace of mind while focusing on other aspects of your business.

Should I Hire Someone To Run My Blog 2019?

Running a blog is not for the faint-hearted. It involves a lot of hard work.

You’ll need to constantly post fresh content, make the required WordPress updates, respond to your audience, maintain the hosting account, moderate comments, and tons of other tasks.

And that doesn’t involve blog promotion and monetization, which is a lot of work as well.

Whether you have a full-time job or run a business, you’ll find it hard to manage a blog, and you may start thinking about a blog management service.

The Need for Blog Management Services

Managing a blog can be challenging, and as the blog grows bigger, managing it becomes more complicated. Thus, you should prepare for blogging eventualities that may arise.

Particularly, you want to establish whether you should let someone run your blog. That means, letting someone carry out roles, such as:

  • Writing and posting content
  • Updating plugins
  • Updating your WordPress theme
  • Making necessary updates to WordPress software
  • Moderating comments
  • Handling spam
  • Managing guest posts
  • Maintaining your hosting account
  • Sending out emails to your subscribers
  • Replying to emails
  • Responding to live chat

As you can see, this list consists of very essential tasks for your blog. While you may be tempted to handle all of them, you can only do so if the blog isn’t big enough and if you have the relevant skills as well as adequate time for these tasks.

Why Hire Blog Management Experts?

There are various reasons to engage the services of a professional to help run your blog. They include:

1. Content Ideas

You may prefer to write blog posts yourself, as it helps you keep your writing voice and save money when you are starting up. However, you may not be an excellent writer compared to someone who has been crafting top-notch content in your niche for years.

Even if you can write your site’s posts, you may suffer a chronic writer’s block. And a writer’s block is terrible; it can keep you from posting content for weeks or even months.

Since you don’t want your search engine ranks and traffic to drop, you might want to hire blog help. That way, your blog’s content will be up to date even when you are unable to write for any reason.

2. Peace of Mind

A blog is just one of the vehicles your company uses to reach out to its customers and enhance brand exposure. That means, as a business owner, you probably have many other things to worry about, including your stuff, suppliers, overheads, meetings, and more.

Using blog management services gives you peace of mind so you can focus on the other aspects of the business that need your time and mind. By delegating blogging tasks, you become more effective at the other roles in your business.

3. Top Talent at an Affordable Cost

The beauty of outsourcing is that you can hire the best talent for half the price. Not all business owners are excellent at writing blog posts, building links, engaging with readers, or growing an email list.

These blogging tasks require a mix of skills and experience. Luckily, you can find people with these skills willing to work at an affordable rate. What is better than being able to get fantastic results without breaking the bank?

4. Results

Everyone wants to run a blog and make a six-figure from it, but those who’ve been in the industry will tell you that blogging success doesn’t happen overnight. It takes a lot of hard work, consistency, patience, and focus to start seeing results.

Experienced blogging service providers can use the right techniques and work hard until you start seeing growth in traffic, backlinks, leads, and even sales from the blog’s services or products.

Seeing great results is an indicator that such services are worth investing in. You just need to hire someone experienced in blog management.

5. Blog Security

Blogs are vulnerable to attacks from hackers and other cyber criminals. They can explore a minor weakness in your content management system to achieve their objective. If cyber criminals get their way, they could easily access your customers’ private data and use it for their own selfish gains.

If your blog gets hacked, it can hurt your business in many ways. First, the site may become inaccessible, which means you’ll lose not only traffic but also sales. Second, your customers’ sensitive information could land in the wrong hands. Lastly, your audience may lose trust in your business, especially if they realize your website has been hacked. They can feel insecure and be unwilling to visit your site.

That’s how critical blog security is, but not all blog owners have the time to crank up the security of their WordPress blogs. That’s where blog management services come in. The service providers help to enhance your website’s security by:

  • Carrying out regular WordPress software updates
  • Updating the blog’s plugins, as not updating them may create a security loophole.
  • Backing up your WordPress files for easy recovery in case of a security breach.
  • Creating stronger passwords that can take hackers over six years to crack
  • Creating two-factor authentication, such as the use of captcha when logging in to keep botnets at bay

That’s why you may want to hire blog help. But before taking that step, consider the following factors:

1. Your Relationship with Your Blog’s Audience

When you blog, you build trust and relationships with the audience. Your readers tend to know and like you. They always look forward to your next email or blog post. Some of them even want to comment on each of your posts and write about you on social media.

But that mostly happens with personal branding where your audience knows only knows you.

After branding yourself that way, you may wonder what will become of your blogging business if you decide to outsource it.

Well, it all depends on the size of your blog, the number of loyal readers and how established the blog is. If the blog is big enough and established, outsourcing it can be tough, as most of your readers will notice it and revolt. You might end up losing some of your readers.

It may take time, good planning, and calming rumbles from your fans until they come to terms with it.

Changes can be hard to take, but eventually, your fans will settle down. To manage new changes, you should post now and again and hire someone whose style resonates with the personality of your brand. Ensure that the person hired can provide the same level of entertainment and advice you’ve been providing.

2. The Blog Management Service Should Match Your Brand

It’s not enough to hire someone with a fair hand. Find a blogger that fits your brand, mission, and degree of knowledge like a glove. Besides, the blogger should effectively fit well with your business goals and generate results.

So, to find the right blog help service, ask the following questions first:

  • What’s your knowledge about this job?
  • What’s your writing and personality style?
  • How long have you been blogging?
  • Do you have results to prove your ability to manage a blog?
  • What’s your skill and experience level?
  • How can you help us achieve our business goals?

Keep in mind that when you outsource blogging, you are entrusting someone else with the reputation of your business. Other than just delegating blogging tasks, you’re giving someone consent to be your company’s ambassador.

This means the person should be able to enhance and maintain your credibility, engage with your audience, and generally free up your time thus, becoming an essential asset to your brand.

3. Service Variety

Now that you have decided your blog needs an expert’s hand, you should find out the range of services the company or individual provides.

Blog management entails several services from removing spam comments to updating the theme and plugins. You don’t want to hire many people from different companies to handle different roles, as that might end up being costly.

Finding a provider with a variety of services will not only be convenient but will also save you money in the long-run. So, be sure to find out whether the blog outsourcing company offers a variety of services including:

  • Content writing
  • Social media management
  • Blog maintenance
  • Checking web analytics
  • Email marketing
  • PPC advertising

If you come across a service provider offering only one of these services, you should find someone better.

4. Compensation

Once you find a good fit to help run your blog, you might want to know about the compensation.

Outstanding bloggers aren’t free, but not all of them want money. Most will be comfortable with getting a link back to their blog while some need marketing exposure.

Other bloggers will request for republication rights or even a barter kind of arrangement.

Whichever the case, it’s possible to negotiate and reach an agreement. Whether it’s money or a different arrangement, they need some compensation for their efforts.

So, you should choose what you want to offer. Can you build the blogger’s credibility, drive traffic to their site, or help them improve their rankings in search engines?

You should have something reasonable to give them. Thus, you should know what to give in return for the blogger’s service.

Generally, what you receive depends on what you give.

5. The Type of Blog Management Company

There are about five different types of companies that offer blog management services. These are:

  • The automater: They provide the cheapest services. They are typically looking for quick money by spinning content, posting it, and ignoring blog analytics. Sadly, most businesses can still find these services valuable because they have abandoned their blogs like a deserted home.
  • The blogger: People in this category usually blog for a job or hobby, but lack specialty in the necessary techniques and tools. They know the basics of writing and SEO. They can create good content, but may not know how to promote it.
  • The blog manager: These ones know how to create content as well as promote it. They may not be the best in the industry, but they are pretty good. Blog managers know analytics, PPC ads, and even social media marketing, but aren’t so amazing at these areas.
  • The blog expert: These folks are blog managers who know what they are doing. They have different experts for writing content, promoting it, and handling analytics. They understand how to drive website traffic. They also know the details of measuring and reporting the results.
  • The communications specialist: These companies go past your blog. They also run ads, manage social media, help with live chat, email your subscribers and even run radio and TV ads for your business. They offer complete PR and advertising services but are ridiculously expensive.

So, you can choose who to hire from this list. In your choice, be sure to balance between quality and affordability because while you want an expert to run your blog, you also want to get revenue from it.

Dome Writers are the blog experts ready to manage your blog. Hire them to manage your blog so you can have peace of mind while focusing on other aspects of your business.

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